The pandemic has radically changed the customer Packaged Goods (CPG) market in today’s technology-driven economy by pushing the already shifting customer needs and brand preferences. Additionally, it rendered conventional point-of-sale venues, like physical stores, useless by changing product dynamics and supply networks. CPG must master winning the digital shelf while providing a customised customer experience at every point of contact with the customer in order to remain relevant.

An quicker digital transformation is now possible thanks to the disruptive upheaval that this epidemic has brought about. Investing in artificial intelligence (AI) and a data-driven strategy is essential for CPG companies to develop brand resilience and prosper in this new world.